Rising Stars of Cocoa Farming

Sendana Village, Indonesia

Mr. A’s Cocoa Reputation

It has been less than a year since Mr. A* came back to Sendana Village in order to take care of his father-in-law’s cocoa field. Mr. A was born on another island of Indonesia and came to live in Sendana after he got married. Shortly after his wedding, Mr. A struggled to make adequate income for his family and has had to leave the village several times to look for work.

Mr. A now believes in growing cocoa and is known in the village as the one who has grafted the largest amount of cocoa trees in his field. This reputation has brought him a lot of pride as he did not grow up in Sendana and is sometimes seen as an outsider in the community. By becoming an example in cocoa farming, he has also become a main player in the village and will soon be fully integrated as a part of the Sendana community.

Not satisfied with this, in the last nursery project, Mr. A’s team was the first of six to build their nursery structure and fill their polybags with cocoa seeds. For this project, each team, consisting of one to three farmers, was challenged to build a structure and start the nursery process with their own resources.

Pak’s Innovation

Pak was the first farmer of the Sendana Transformational Community Development (TCD) program to go back to his two cocoa fields and put into practice what he learned nearly two years ago, and he continues to work diligently. He is now able to see the gratifying results of his labor as the first flowers and fruits are forming on the cocoa trees that he grafted 15 months ago. Pak is thinking about the next step of how to improve post-harvest management of his cocoa beans, as his production will be greater than he has ever had. He is aware of the importance of the various processes of harvest to the quality of the chocolate. Thus, he came up with the idea to build a small structure to dry his cocoa beans, safe from any contaminants.

Once again, Pak was the first farmer from Sendana who decided to initiate change—in the way he processed his cocoa beans after harvest. When someone asked him how he got such an idea, he said, “I saw in another village that the people were drying their beans above the ground to avoid chickens coming and eating the beans or contaminating them with their manure. I also had to run outside every time it was raining to take the beans inside my house and keep them dry. So I thought about a way to solve the two problems at once.”

Thank you for joining the villagers of Sendana on their quest for cocoa farming success! More farmers are determined to see their nurseries succeed. Please continue to partner with us as we encourage innovative farmers like Pak.


GHNI Project Manager, Indonesia


*For purposes of security and well-being, “Mr. A” is a pseudonym of the person being helped by this project.